UISCE, pronounced "ishka," is an acronym from the Irish word for water, and stands for "Understanding Ireland: Socially, Culturally & Economically." It is our platform to help you experience and understand Ireland.




UISCE draws together many years work that stem from the 1980s when its founder, Keith McNair, had been involved in delivering and managing a variety of Irish-based tourism, community development, cross-border and cross-community programmes, focussed mainly on young people.

As a career change in 1999, Keith established Discover Sligo, a day-tour and marketing enterprise which led him to develop bespoke all-Ireland educational and recreational group tours.

In 2003, he first published the Discover Sligo magazine, which has become the quality “coffee-table” guide to County Sligo’s tourism, history and recreation, and is now set to include North Leitrim.  Other publications will follow, including a research paper by Jason Gappa that explores how Irish secondary schools currently engage with the Irish peace process.


Educational & Recreational Tours

Ireland is a world-leading location for a variety of pursuits, including literature, history, geography, archaeology and performing arts.  It is well-recognised for outdoor activities, such as golf, hill-walking, angling.  UISCE’s extensive network and knowledge base enables it to offer quality group tours for each of these areas, both for the academic and the more casual traveller.


Peace Studies

Keith’s primary interest is in understanding and tapping into the issues that affect cross-border and cross-community relations. In 2016, this led to the provision of a special peace studies programme (UISCE Leaders) that provided opportunities for emerging leaders to engage with challenges facing the Irish peace process.  Today, UISCE offers three peace-studies programmes: UISCE East and UISCE West which explore regional aspects of the conflict, and UISCE Scholars which provides individuals with research opportunities.


Team Approach

UISCE works closely with client group leaders to design and deliver tour programmes that “meet the mark”.  UISCE is renowned for its access to a wide spectrum of expertise: local, national, political and social, which distinguished us from the many other tour organisers.

We are glad to enjoy lasting friendship with our client group leaders who often make repeat visits over the years.